Men seek beauty, women seek money

[jb]

http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2007/09/03/nattract103.xml

[BC]

"We found that what men and women say they want is not the same as what they actually choose and that the actual choices made by men and women accord with a rough evolutionary-predicted trade-off, in this case between men's overall mate value [combining their wealth and status, family commitment and health] and women's self-perceived attractiveness," said Mr Todd.

Women dominate this trade-off, he said, because "men are much less discriminating"

http://www.cnn.com/2007/TECH/science/09/04/dating.mating.ap/index.html

Even though the sample was small, I tend to agree.