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Author Topic: Bad breakup  (Read 2325 times)

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Offline Albert

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Bad breakup
« on: March 22, 2006, 09:53:15 PM »
Probably some bad vibes here.
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Offline Albert

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Bad breakup
« Reply #1 on: March 23, 2006, 02:55:58 PM »
And, apparently the woman who hired this plane (if it was a woman), has never seen the Clint Eastwood movie "Unforgiven."
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Offline Bruno

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Bad breakup
« Reply #2 on: March 23, 2006, 03:10:43 PM »
Quote from: albert
Unable to afford conventional media, DDB knew they would have to do something with amazing impact to get the results required. Two light planes flew over The Big Day Out carrying messages to over 45,000 potential nzgirl members. The first plane towed a banner with the message "Scott Kelly has got a small dick". An hour later a second plane towed a banner stating, "Don't mess with NZ girls - nzgirl.co.nz." A video camera recorded the stunt and sent it out to the nzgirl database. Before long, nzgirl was world famous. More importantly, visitation to the online magazine increased not by just the 20% set target, but a staggering 44% within one month (and a further 100% in the past year).

Full article at http://www.marketing.org.nz/cms/News/1717
Sorry to break your story :P

   
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