MOSCOW - Petro O.Poroshenko, the billionaire businessman who won Ukraine's presidential election on Sunday, was portrayed last month in a bilious campaign profile on Russian television here as money-grubbing, devious, a radical sympathizer in short, a run-of-the-mill Ukrainian politician to Russian eyes.
The program on NTV, a Kremlin ally, said he owned a mansion resembling the White House, clear evidence of dangerous Western sympathies. The report mocked him as 'The Chocolate Rabbit,' twisting his usual nickname, 'The Chocolate King,' from his confectionary fortune. A scientist, or at least someone wearing a white coat, materialized on screen to denounce his popular Roshen chocolate brand as riddled with carcinogens.
Then as Mr. Poroshenko emerged as the front-runner, a change occurred. The attacks ceased, and his chocolate factory in southern Russia, which government police had shuttered, was allowed to operate again.
President Vladimir V. Putin of Russia even mentioned the chocolates in passing on TV as edible, and, in recent days, he has said on various occasions that he would work with whatever new leadership emerges in Kiev.
'We will, by all means, respect the choice of the Ukrainian people and will cooperate with the authorities that will come to power as a result of the election,' Mr. Putin told a group of journalists from foreign news agencies on Saturday in St. Petersburg, according to a transcript on the Kremlin website.
But there were a few caveats. Mr. Putin said he still considered President Viktor F. Yanukovych, deposed in February, Ukraine's legitimate leader. Plus, much-needed constitutional reform would likely make any new presidential term short-lived, he said.
Behind Mr. Putin's remarks, Russian analysts, Western diplomats and others see twin objectives. The Kremlin?s main goal is to maintain its influence over Ukraine by whatever means necessary, but ideally through strong regional autonomy. Second, it would prefer that the instability in eastern Ukraine not disintegrate into militia warfare.
Moscow would not be willing to work with, never mind embrace, Mr. Poroshenko, nor anyone who fails to recognize the need to pursue a nonthreatening Ukraine.
'The attitude toward him will be chilly, but they understand that they will have to work with him,' said Aleksei V. Makarkin, an analyst at the Center for Political Technologies in Moscow.
If anyone can dance the complicated minuet required to both court Europe and not provoke Moscow, analysts and diplomats concur, Mr. Poroshenko can.
Mr. Poroshenko has proved business negotiating skills, a pragmatic streak and long experience in the fractious Ukrainian government. He was the foreign minister in 2009 and 2010 and the trade minister after that, telling Agence France-Presse last week, 'I know Putin' I have had extensive experience in discussions with him; he is a strong and tough negotiator.'
But what Mr. Putin thinks of him remains unclear. On the positive side, Mr. Poroshenko has certain attributes that look good from Red Square. He has ties to Russia?s business elite, having invested heavily here. He is known to make pilgrimages to Russian Orthodox monasteries. His son met his daughter-in-law in St. Petersburg, Mr. Putin's hometown.
Russia did not go so far as to condemn him as a Nazi sympathizer, its main taint against a raft of Kiev politicians. He is, as one analyst not authorized to speak publicly said, seen by the Kremlin as "rukopozhaty," or someone with whom you are willing to shake hands.
Mr. Poroshenko's main conduits to the Kremlin are believed to include Dmitry V. Firtash, a Ukrainian oligarch. Mr. Firtash helped to consolidate Mr. Poroshenko's candidacy, but he is now stuck in Vienna, fighting extradition to the United States on corruption charges. On a certain basic level, however, none of that matters, analysts said.
'Russia does not think about individuals,' said Yevgeny Minchenko, an expert on Ukraine at the International Institute for Political Expertise. ?Russia thinks about conditions, about moves, what they do. They are not worried about who you are; they only worry about what you do.?
The leadership in Kiev generally recognizes that it needs to inaugurate a direct dialogue with the Kremlin, analysts noted. Russia is just too big a neighbor to ignore, much less escape. There are also solid economic reasons.
Mr. Putin repeated during a question-and-answer session Friday at the St. Petersburg Economic Forum that he wanted Ukraine to pay the $3.5 billion it owes Russia for natural gas now. Russia is Ukraine's largest trading partner, and the economically troubled junior partner builds numerous important components for the Russian military.
But Mr. Putin seems prepared to slowly strangle the country rather than see it emerge as any kind of perceived threat.
Personal rapport might help Mr. Poroshenko smooth negotiations with Mr. Putin, analysts said, but only so far. They were both judo enthusiasts, for example, although it appears that the portly Mr. Poroshenko no longer practices. 'Maybe that will help, but I think that they are in different weight classes,' said Orysia Lutsevych, an analyst with Chatham House in London
http://www.nytimes.com/2014/05/26/world/europe/ukraine-petro-poroshenko-emerges-as-new-leader.html?_r=0
